The A-C-D's of Branding

£297

3 hour
Online Session
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In this session we will look at three key elements of your business . . .

AUDIENCE

COMPETITORS

DIFFERENTIATION

Why work with me?

I believe great strategy makes great branding. Great branding brings new and loyal customers and new and loyal customers deliver sustainable growth.


My experience, working with diverse clients from Channel 4 and Celtic FC to individual entrepreneurs, has shown me that authentic branding is key to attracting and retaining loyal customers.


I help you gain clarity on your brand's essence and translate that into a compelling strategy that cuts through the noise and resonates deeply with your ideal audience. Helping you build a business you can be truly proud of.

The ACD session is for founders and business owners who are looking to build a successful brand.


Your competitors are out there competing for the same spend and attention you are.


With the right strategy you'll be able to cut through the noise and connect with people who really need your help.

Who is this for?

Do I need to be trading already?

You can be planning a new business, at the very beginning of a start up or you can have been in business for any number of years. Working on your brand strategy is hugely important at any stage of your business.

Do I need to prepare anything for the session?

Prior to our session I'll send you a brief questionnaire and guide on what to expect. As a business owner you really are the expert, the session is designed to bring out your knowledge and help you gain insight into your brand strategy and messaging.

What do I get at the end?

Following our session I'll provide you with an ACD Brief. This will cover what we discussed, the insights and a guide to next steps for your brand strategy.

How will this help my business?
The key outcomes of the session are . . .

Increased Customer Acquisition: By targeting the right audience with relevant messaging and a compelling value proposition, you are more likely to attract and acquire new customers. 

Improved Customer Loyalty: Understanding your audience deeply allows you to build stronger relationships and foster greater loyalty. 

Enhanced Brand Resonance: A clear understanding of audience, competitors, and differentiation leads to more authentic and resonant brand messaging that connects with your target market. 

Stronger Foundation for Growth: This session provides a solid strategic foundation upon which you can build and grow your brand and business effectively.


In essence, this session will equip you with the knowledge, frameworks, and clarity needed to build a stronger, more focused, and ultimately more successful brand by understanding who you are serving, who you are up against, and what makes your business stand out.

Enquire Now

A.

The specific group(s) of people a business aims to reach, engage, and serve with its products, services, and brand messaging. It encompasses their demographics, psychographics, needs, and behaviors.

  • Who are your ideal customers? (Going beyond demographics - think psychographics, behaviours, needs, pivot and pain points, aspirations).
  • What are their motivations, goals, and challenges?
  • Where do they spend their time online and offline?
  • What are their information consumption habits?
  • What are their values and beliefs?
  • What are their expectations from a brand like yours?

AUDIENCE

We'll look at . . .

If your ideal client was waiting on a space in a busy car park and someone cut in front of them, how would they react?

C.

Other businesses that vie for the same audience's attention, needs, and spending, either by offering similar products/services or alternative solutions.

  • Who are your direct competitors? (Offer similar products/services to the same audience).
  • What are their strengths and weaknesses? (Product, pricing, marketing, customer service, brand perception).
  • What are their key marketing messages and strategies?
  • What are they doing well, and where are they falling short?

COMPETITORS

We'll look at . . .

If you took over your main competitor's business. What would you change? What would you keep?

D.

The unique attributes, benefits, or overall positioning that distinguish a business and its brand from competitors in the eyes of its target audience, providing a compelling reason to choose them.

  • What makes you unique and different from your competitors?
  • What is our unique value proposition (UVP)? What specific benefit do we offer that others don't?
  • What are your core values and how do they translate into your brand experience?
  • What is your brand personality and voice?
  • What is your "unfair advantage"? (Something that is difficult for competitors to replicate)

DIFFERENTIATION

We'll look at . . .

You make buying decisions every day, both in and outwith your business, based on differentiation.

Interested?

If you'd like to book a session or you need a little more information before deciding, pop your details in and I'll be in touch . . .